The definition of Revenue Management is simple: selling the right product to the right person in the right place at the right time. Many hoteliers run their businesses haphazardly - arbitrarily setting rates, assigning rooms randomly, neglecting inventory management etc. With our revenue management services, Woodstock aims to analyze data, predict demand, manage rates and inventory to maximize profits and optimize inflow of cash. Revenue Management is a must if you do not want to run a failing business
You dream of setting up a hotel. Of course, it’s not as easy as just dreaming it up. You need to decide on a location, buy land, hire designers and architects, construct a hotel, hire staff, operate the hotel and manage it both physically and financially. Too much to handle for one person, isn’t it? Through our Asset Management service, we guide you through and take care of every step in this process to create an end product in the most cost-effective manner.
Every great company has great people running it. Woodstock offers technology enabled recruitment solutions to companies in the hospitality industry. We prioritize gaining a thorough understanding of our clients’ companies and work cultures, and accordingly, we create employee profiles based on the requirements. Our expert recruitment team knows the market inside out, and has the technological ability and know-how to hire the perfect senior-level and mid-management executive for your organization.
"At the end of it all, hotels are investment in real estate. And investments need careful analysis, planning and execution. Hotels are a complicated form of real estate, and setting one up requires a study of the real estate market in a region, travel and tourism trends, the cost of setting up and operating a hotel at a profit margin etc. Woodstock understands your investment needs, works with investors and management companies and specializes in making financial arrangements for investment capital. Get the best out of your hotel investment with Woodstock Digital."
"One negative review can make or break your hotel. Your hotel’s online reputation is one of the biggest predictors of success in the internet age, because word travels fast online. 90% of hoteliers agree that Online Reputation Management is the key to the future of their businesses, and in the super-competitive environment of hospitality, online reputation directly affects sales volumes and guest bookings. Woodstock offers Online Reputation Management (ORM) services that includes protecting your online reputation, managing negative feedback and promoting your brand across all online channels. "
"Once your hotel is established as a brand, it’s time to promote it extensively across social media. We employ a combination of internet branding and digital marketing to grow and develop your brand across a variety of social channels and to create lasting connections between your business and your customers. The goal of digital brand marketing is not necessarily selling rooms at your hotel, but to enhance the image and style of your brand and promoting customer loyalty and retention. Woodstock has a team of experts to do exactly this."
Would you like to be the first name a potential guest sees, the first website they visit and the first social media page they browse? Online marketing is incomplete without Search Engine Optimization (SEO).Through our Social Media Management services, we help you set up a social media presence, create content calendars, posts and promote your services for great SMO and maximized engagement and visibility.
"In this day and age, your hotel is defined by your online presence. And what better way to have a face online than a website. Woodstock’s website development services include assembling an experienced, dedicated development team to build a website synonymous with your brand, and that will showcase your hotel in the best light. Customer experience starts from the very moment they visit your website, and our web design and development team will ensure your customers are treated to an amazing starting point. Create your online presence with Woodstock Digital today. "
"More often than not, just beautiful photos of your hotel can sell rooms. With Professional Photographers with proficiency in architectural photography at our beck and call, we capture beautiful photos of your hotel and its rooms, thus capturing the essence of your hotel and brand name. This images are then processed to showcase your hotel as amazingly as possible, creating a sense of awe in visitors to your website and social media pages. A picture can say a 1000 words, and investing in Professional Photography Services will drive guest booking upwards. "
"The greatest companies are those that are always learning and growing, and those that place an emphasis on continuously training and developing their employees. In Woodstock’s professional skills development services we provide turnkey training and development solutions geared towards stimulating growth in employees and their companies alike. Our instructor-led sessions utilize tools and techniques to ensure that development is not a one-off event, but a continuous and ongoing process. A company is just as good as its people, and through our Professional Skills Development solutions, we aim to make your people and company great."
Running a quality hotel means making quality decisions. And you can’t always make such decisions on your own. Our team of professionals with extensive experience in the hospitality industry will provide you with quality strategic advice regarding the management of your hotel assets, maximizing profit margins and minimizing risks. From market studies to corporate structuring to development consulting to asset handling and management, we advise you on the best practices to follow and the best choices and decisions to make for the best results possible. Woodstock’s scope of services and reach will ensure you always have a healthy competitive advantage.
"Every hotel and hospitality business is clamoring for attention in a world with a low attention span. In such an environment, it is important to create a robust Public Relations strategy for your hotel or hospitality business. Any hotel depends on great PR communication to shape its image and brand that its customers consume. How the customers see the hotel plays a huge role in increasing or decreasing sales and bookings. Hiring Woodstock’s hotel PR services will ensure your hotel maintains a clean, attractive image and always stays a desirable venue for potential guests."
"You have the space, you have the capital and you have the plans. Now it’s time to execute them. Our Project Execution and Planning Advisory services are set up to guide you through the initial development stages of your hotel. Experts will guide you through budgeting, work with consultants to create a compliant design plan according to the budget and which will maximize revenue generation for your hotel. Woodstock will help create a solid project management team to successfully execute the project with adherence to plans, timelines and contracts. With our Project Execution services, you are in safe hands. "
"Building a hotel and selling rooms to customers is not enough. It is important that you’re remembered and your customers - potential or existing - know your hotel’s name and want to stay there. Woodstock’s Brand Creation services will help you create a brand name and promote it strategically so that people know who you are and your name becomes synonymous with comfortable and luxurious stays. Our marketing team will create a strategic plan geared towards getting your hotel’s name out there and creating a brand that sells itself. "
"Content is king. You may have heard this phrase a thousand times, but that doesn’t make it less true. Content is the most fundamental and important aspect of marketing, and our Content Management services ensure your business has that aspect covered. From creating content strategies to optimizing it for optimum results, our team of content managers can do it all. And nothing will help you gain a substantial edge over your competitors than creating a marketing funnel with extraordinary content marketing at every step to ensure maximum conversions possible."
Having an online presence means that your hotel is visible on multiple booking platforms and OTAs, and all these websites have a high degree of traffic. That means concurrent bookings coming from all platforms and mismanagement of inventory. That’s where Woodstock comes in. Our Online Channel Management services help to automate inventory management on all platforms so that you avoid issues like overbooking, under booking and mismatched inventory. Without channel management, booking issues are a common occurrence among hotels, and it can lead to frustrated customers and negative feedback, which does not bode well for your business."
A Hotel Quality Audit is done to identify the issues on the front end of the hotel experience, which is the everyday customer’s experience. At Woodstock Digital, our consultants will participate in a mystery shopper experience. A consultant with hospitality ownership or executive level experience will measure the entire customer experience to include the entire sales process from reservations, check-in process, hotel staff interactions, quality and cleanliness of the facility, departure/check-out and post stay engagement.
Contact Woodstock Digital to learn how our Hotel Quality Assurance Audit and Hotel Operations Analysis can help you today.