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  • By Amrut Khodke
  • 26 Oct 2018 ( Friday )
  • 4:00 PM

Online marketing has become one of the lucrative forms of marketing for brands who wish to grow their business drastically and efficiently. Digital marketing definition refers to marketing with the help of digital channels or mediums such as websites, social media platforms, blogs, email, apps, etc. It helps in connecting with the audience at large, generate effective leads and therefore generate revenue.

Let’s find out how digital marketing can help in the growth of your business

·         Expanding the customer base

Always remember, that it is the customers who help a business prosper. Creating and expanding the customer outreach in digital marketing is extremely crucial to maintaining a friendly relationship with the customer. When customers’ find out that the brand’s online presence is interactive and open to complaints, queries, etc., automatically, they develop a sense of trust and compliance. So in brief, customer acquisition is quite significant for a business.

·         Targeting the potential audience

Digital marketing is a boon to the brands as they can target their audience while marketing online. It is a waste to reach out to a wider audience who is not interested in the brand, which usually occurs in print and television advertising. Online marketing allows a business or a brand to target their audience in terms of age, interest, geographical barriers, etc. There are various types of techniques such as SEO, PPC, SMM, etc., but the base point here is the targeted potential audience.

·         Stronger form than traditional style

As a matter of fact, online marketing is way more affordable and effective than traditional ways. The amount of money that offline spends through print or television marketing is way more than the paid advertisements that are run online. The return on investment is much higher which leads to effective result generation. Advertisements run online can is analyzed and tracked for better performance. This is the reason why brands nowadays, prefer to market their products and services online instead of traditional ways.

·         Creating reliable branding

No matter whether the size of the business is small or large, with digital marketing, every organization can create steady and reliable branding. A unique logo with the name of the organization, a tagline or a slogan along with professional looking graphics is all a company needs to portray them as a strong and consistent brand. This kind of branding in the digital marketing sphere helps in bridging the gap between the small and large enterprises. Also, excellent branding helps in attracting people to take interest in the brand and connect with it further.

·         Search rankings can improve results

Even though a business has made assumptions about who are the potential customers, it is always advised to review the search rankings first. Search engines like Google, etc. are considered as a platform where customers search for their ideal product or services of choice. Digital marketing helps in boosting businesses’ sales by getting hold of such potential leads who are already interested in buying the same category of products/services.

 

 

·         Maintaining a strong social media presence

It is proven that millions of people spend the maximum of their time on the social media than any other form of media. It would be a fool’s act for a business to not have a social media account to connect with the audience. Staying updated and upgraded with the social media is a vital aspect of a business to grow. Social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc are considered as mandatory platforms to attract new customers and at the same time maintain a healthy relationship with the existing ones

 

How you are promoting your business?

Understand the promotional medium used by them and the cost involved in promoting the business.

1.      Benefit of digital marketing to you?
Digital Marketing can help your business to grow at large scale.
You can promote your products and services online by sitting at one place with a laptop/smartphone in front of you.
You can target worldwide audience using Social Media, Google Ads etc.

2.      What exactly is Digital Marketing?
Digital Marketing is promoting your business online using social media, google ads etc.

3.      How it will help your business?
To promote your business online you need is a website, social media page etc. Online promotion of your business helps to achieve the targets and get sale at low cost.