How to Turn Your Guests into Word-of-Mouth Promoters?
A survey by TripAdvisor found that 62% of their users prioritized recommendations by friends and family while planning a trip.
That means, 62% of people are ready to book your hotel if you turn their friends and family’s stays into great word-of-mouth.
You can greatly increase revenue and profits at your hotel if, instead of just letting customers check-in and check-out and never come back again, you turn them into loyal promoters that effectively advertise your hotel for free.
Here are the factors you need to address in order to turn your guests into word-of-mouth promoters:
1. Room Quality
The quality of the rooms, the spaciousness, cleanliness, room temperatures and comfort play a massive role in the way guests experience their stays.
The bed and bedding should offer the utmost comfort, should be conveniently located next to light and temperature controls and power sockets and the bedding should be replaced promptly every day.
Every nook and cranny of the room should be spotless, trash collection should be regular and rooms should afford more than enough space to move.